Why most SEO reporting is useless
Pretty charts that don't connect to business outcomes. Reports designed to justify retainers, not inform decisions.
Rankings without context
Position tracking for keywords that don't convert. Charts going up while revenue stays flat. Vanity metrics disguised as progress.
Traffic as the endpoint
Reports that stop at "sessions" and "users." No connection to what happens after the click. Traffic celebrated as success, even when it bounces.
Broken tracking foundations
GA4 half-configured, events firing inconsistently, conversions double-counted. Data you can't trust is worse than no data at all.
No revenue attribution
Marketing qualified leads with no source. Sales closed with no touchpoint history. SEO budget justified by vibes, not data.
SEO → Lead → Revenue
The complete journey, fully instrumented. No gaps, no guessing.
Search
Keyword + intent
Click
Landing page captured
Engage
Events tracked
Convert
Form or call attributed
Close
Revenue connected
How Nine Lives wires attribution
Five layers of tracking and integration. Each one builds on the last. Together, they create complete visibility from search to revenue.
Event Architecture
Every meaningful action tracked consistently. Page views, scroll depth, form starts, form completions, button clicks, file downloads. Structured events that feed into everything else.
Call Tracking
Phone calls attributed to the page, keyword, and campaign that drove them. Dynamic number insertion, call recording integration, and CRM sync.
Form Attribution
Every form submission captured with full context. Landing page, referrer, UTMs, session history. Hidden fields that flow into your CRM automatically.
CRM Integration
Attribution data that follows the lead through your pipeline. Source, medium, campaign, landing page—visible in your CRM, not just analytics.
Revenue Connection
Closed deals traced back to organic search. Revenue attributed to keywords, pages, and content. ROI calculated from actual business outcomes.
What operators actually see
Dashboards built for decision-makers. Not vanity metrics—business intelligence.
Which keywords drive revenue
Not which keywords rank—which keywords generate closed deals. Attribution that goes beyond traffic to actual business outcomes.
Which pages convert
Landing page performance measured by leads and revenue, not just sessions. Know where to invest content effort.
Cost per acquisition from SEO
What you're actually paying per lead and per customer from organic search. Compare against paid channels with real numbers.
Content ROI
Revenue generated per content piece. Which articles pull weight, which are dead weight. Data for content investment decisions.
Multi-touch journey
How organic search fits into the buyer journey. First touch, last touch, and everything in between. Full funnel visibility.
Pipeline influence
Open opportunities touched by organic search. SEO's role in deals currently in progress. Leading indicators, not just lagging.
Tools we implement
We're tool-agnostic. We implement what works for your stack, not what pays us referral fees.
Analytics
Call Tracking
Dashboards
Integration
If you can't trace SEO to revenue,
you can't defend the budget.
We'll audit your current tracking, identify the gaps, and show you exactly what proper attribution looks like for your business.